The Wedding CMO
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The Wedding CMO, LLC

Free and Promotional Access Addendum

Effective October 28, 2026 · Supplements the Master Subscription Terms of Service.

Effective Date: October 28, 2026

This Free and Promotional Access Addendum (“Addendum”) applies to Free Accounts and Promotional Access, each as defined in the Master Terms, on the online wedding-industry marketing platform operated by The Wedding CMO, LLC, a Michigan limited liability company (“Company”).

This Addendum supplements Company's Master Subscription Terms of Service (“Master Terms”).

By accepting this Addendum and accessing the Service, the participating business or individual (“Participant”) agrees to this Addendum and the Master Terms.

1. Promotional Access

Company is providing Participant access to portions of the Service without charge in connection with:

Promotion/Event: The Wedding CMO free account

Access Period: No time limit. A free account does not expire, but Company may stop offering free accounts to new signups at any time.

Included Usage: the brand guide and one (1) Wedding Project

Included Features or Limitations: None.

The promotional access described above is referred to as “Promotional Access.”

2. No Charge; No Automatic Paid Subscription

Participant will not be charged for Promotional Access.

PROMOTIONAL ACCESS WILL NOT AUTOMATICALLY CONVERT INTO A PAID SUBSCRIPTION.

Participant will not be charged a subscription fee unless Participant later separately and affirmatively enrolls in a paid subscription and agrees to the applicable price, recurring-billing terms, automatic-renewal terms, and cancellation terms. Company may offer Participant the opportunity to continue using the Service through a paid plan. Participant is under no obligation to purchase a paid subscription.

3. Limited Right to Use the Service

While Participant’s Free Account or Promotional Access is active, Company grants Participant a limited, nonexclusive, nontransferable right to use the included features for Participant's own business purposes. Participant may not:

(a) sell or transfer Promotional Access; (b) share access with an unrelated business; (c) create multiple accounts to obtain additional free usage; (d) exceed or circumvent the applicable usage limitations; or (e) use Promotional Access in violation of the Master Terms.

Company may suspend or terminate Promotional Access for misuse, violation of the Master Terms, security concerns, or other reasonable business reasons.

4. Participant Content

Participant may upload photographs, videos, logos, text, and other materials as permitted by the Service. Participant retains whatever ownership rights Participant possesses in those materials. Participant grants Company the limited rights described in the Master Terms that are reasonably necessary to host, process, edit, generate, transmit, and otherwise provide the Service requested by Participant. Participant represents that it owns or has sufficient permission to upload and use the materials it submits. In particular, Participant acknowledges that possession of a photograph or receipt of a photograph from a photographer, wedding couple, or other vendor does not necessarily constitute copyright permission. Participant is responsible for obtaining copyright, photographer, model, publicity, privacy, trademark, and other permissions required for Participant's intended use.

5. No Promotional License to Company

Participant's receipt of free Promotional Access does not authorize Company to use Participant's uploaded photographs, business logo, Marketing Products, or other Participant Content in Company's own public advertising or promotional campaigns. If Company wishes to feature Participant or Participant's content in Company's marketing, Company will obtain Participant's separate authorization. Where third-party photographs or recognizable persons are involved, Company may also require permission from the photographer, copyright owner, person depicted, parent or guardian, or other appropriate rights holder.

6. Marketing Products

Participant may use marketing materials generated for Participant through the Service during the Promotional Access period, subject to the Master Terms. Participant is responsible for reviewing those materials before publication and confirming: (a) factual accuracy; (b) advertising claims; (c) photographer attribution; (d) copyright and other intellectual-property permissions; (e) model or likeness permissions where required; and (f) compliance with applicable third-party platform requirements.

7. Experimental or Demonstration Features

Promotional Access may include demonstration, prerelease, experimental, or limited-functionality features. Such features may contain errors or may be changed, suspended, or discontinued. Company does not guarantee any particular marketing result, level of engagement, number of leads, bookings, sales, social-media followers, or other business outcome.

8. Expiration and Customer Content

A Free Account does not expire. If Company stops offering Free Accounts, or if Promotional Access ends, Company will provide reasonable notice where practicable, and Participant should download or export any materials it wishes to retain. Company may retain or delete Participant Content in accordance with the Master Terms, the Privacy Policy, and Company's ordinary retention practices.

9. Master Terms; Dispute Resolution

Except as expressly modified by this Addendum, the Master Terms apply to Participant's use of the Service.

The Master Terms include provisions concerning:

If this Addendum conflicts with the Master Terms concerning the duration or limitations of Promotional Access, this Addendum controls.

10. Electronic Acceptance

Participant may accept this Addendum electronically. Electronic acceptance constitutes Participant's agreement to this Addendum and the incorporated Master Terms.