Voice profile example | The Wedding CMO

Business

The facts everything else is built on.

Changed just now.

Category: Photographer.we read this
Based in: Grand Rapids, Michigan.you confirmed
Years in business: 20 years.we read this
What you offer: Weddings, maternity, families, branding, engagements and senior photography.your words
Revenue mix: Weddings are the bulk of the business; families, engagements, maternity and branding are probably 40% of revenue.your words
Most-booked package: 6 to 8 hours at around $6,400, including a second photographer.your words
Where pricing lives: Your pricing is listed on your website.your words
Not marketed: Changed from your correction on Questions What you said
Write for these as well please
You're not sure engagements need marketing; branding is the one you'd like more marketing on.we read this
Second photographer: A second photographer covers the guys getting ready and different spots of the ceremony and reception.we read this

What you do

I chose these from how you described your business.

In your words: “photographer”

Photographer

Your other events

Add an event you'd like more of.

Your brand

How you look: your logo, your colors and your fonts.

Logo

Have a brand guide? Upload it and I'll pull your colors and fonts from it.

Upload your brand guide

Difference

Why couples choose you.

Changed just now.

You photograph the day that actually happens, not a set of pictures decided in advance

You bring an aesthetic that's artistic, documentative and editorial, and couples come to you wanting the day captured as it is rather than handing you images to recreate. When the day is allowed to unfold, you have room to bring something creative to it.you confirmed

You said: "Wanting me to capture the day as it is instead of sending me a lot of images that they want to recreate."

Nothing is left for a couple to ask you on the wedding day

The week of the wedding you sit down with the couple and go through the timeline line by line, so every detail is settled before the day starts. Your second shooter arrives already holding the shot list, the family list and the timeline, and knowing where to be.we read this

You said: "I really like my couples to not have to ask me any additional questions on the wedding day and to have myself as prepared as possible."

A failed card costs the couple nothing

You bring backups of all your gear and shoot with a camera that writes to two cards at once, so if one fails during a wedding the frames are still there on the second.you confirmed

You said: "I always bring backups of all of my gear, all of my equipment, and I shoot with a camera that has dual slots for cards."

Letting go of perfect is where the day gets good

The want of perfection is what hangs most couples up. You tell them that weather and circumstances beyond anyone's control are part of it, and that relinquishing some of that need is when the magic happens.you confirmed

You said: "When you can relinquish some of the control or the need for 'perfect' on your wedding day, I think that's when the magic really happens."

Your branding photography shows the parts of a business that highlight what it does for its clients

Changed from your correction on Questions What you said

There is such a beauty to showing the parts of a business, even the seemingly mundane parts that can really highlight what you do for the customers and clients that you have. I love to bring that to life with photography, bringing an artistic edge and really showcasing what makes your business stand apart.

There is such a beauty to showing the parts of a business, even the seemingly mundane parts, that can really highlight what it does for the clients it has. You love to bring that to life with photography, bringing an artistic edge and really showcasing what makes a business stand apart.your words

Clients

Who you do your best work for.

Changed just now.

Couples you love working with

Couples who have a pretty strong sense of who they are and what they're looking for.you confirmed
Couples who like the day to unfold naturally and go with what's happening.your words
Couples who know your work and want you to capture the day as it is, rather than sending images to recreate.your words
You love a day that feels truly them, with the traditions that make sense to them and nothing that feels forced.your words
Businesses, especially women-owned businesses, for branding work.your words
Changed from your correction on Questions What you said
Write for these as well please
Families, maternity clients and seniors, for the sessions you'd like me to write for as well.we read this

Not the right fit

Couples who want to control every aspect of the day aren't always a good fit, because that over control can inhibit what you bring creatively.you confirmed

Who I write to

The writing should show the day unfolding rather than a list of set-ups, so a couple who wants images recreated can see that isn't how you work. You said there's nothing wrong with wanting control, so nothing I write treats those couples unkindly.you confirmed

Voice

How everything I write should sound.

Changed just now.

This is how you sound when you write, so I can write as you: whether you say “I” or “we”, your tone and how you talk to couples.

Person: You talk about yourself as I, but have also used we.you confirmed
Tone: Warm and chatty, trying to connect with people on a personal level, and it's not just an act, it's very honest.your words
Punctuation: You probably use a lot of exclamation points.your words
Emojis: You try not to use emojis.your words
Profanity: I don't swear.your words
How you guide couples: You're naturally curious and ask a lot of questions, not just about what people do for a living but what they like to do together as a couple or as a family.your words
What to avoid: Nothing that makes it sound like you're underselling your work.you confirmed
Money: You'd like money not talked about publicly in this content; it can stay in the inquiry, even though your pricing is listed on your website.your words
Sounds like: I always say that perfect is boring.I really try to make myself sound like somebody that they would want to spend time with. And it's not just an act, it's very honest.When you can relinquish some of the control or the need for 'perfect' on your wedding day, I think that's when the magic really happens.your words
Family, maternity and senior sessions: Changed from your correction on Questions What you said
Write for these as well please
You'd like me to write for your family, maternity and senior sessions as well.your words

Keywords

The searches I'll write toward, easiest to rank first. They're for what people find on Google: your blog, your Google Business Profile and Pinterest. They don't apply to Instagram and Facebook, which run on hashtags instead, and those are in each caption.

I checked every one of these against Google's real search numbers for your area on September 24.

Grand Rapids · Michigan · West Michigan
Google's figures are from August 2026.

Search counts are for each area.

Where do you want to be found?

Right now I'm showing searches in Michigan · West Michigan · Grand Rapids.

wedding photography michigan
Michigan 110
ModerateGoogle suggested
photographers grand rapids
Grand Rapids 170 · West Michigan 390 · Michigan 480
Google suggested
engagement photos michigan
Michigan 30
From our conversation

Banned words

Words that never go out under your name.

Your bans

your words

You named these. They stay until you change them, and everything I write obeys them.

authentic
bargain
timeless
dream wedding
fairytale
perfect day
picture perfect
affordable
budget-friendly
cheap
deal
steal
limited spots left
don't miss out
squad
tribe
besties
gorgeous humans
once in a lifetime
storybook
happily ever after
tied the knot
said I do
swoon
all the feels
goals
one-stop shop

Any of these words you'd never want in your captions or blog posts?

None of these are banned yet. Saying no to a word doesn't mean you don't work in that style; it just keeps the word out of your posts.

starting at
You said you'd like money not talked about publicly in this content.
packages from
You said you'd like money not talked about publicly in this content.
book now
Urgency language pulls against the higher-budget position you said you want.
capture the magic
raw and real
candid moments
magical day
obsessed
stunning
breathtaking

Platforms

Where what I write goes.

Website and Blog

amycarroll.photography

Needs your okay

It looks like you're on Wix. Is that right?

YesNoI'm not sure

I write a blog post from every wedding you work, built to be found on Google and in AI search.

Instagram

@amycarrollphotography

13.3Kfollowers
5,831posts
2highlights

As of September 24, 2026.

I write the captions for your feed posts and the words for your Stories.

Your bio says "Let's make it personal." and that you're Michigan-based and traveling worldwide. we read this

Facebook

amycarrollphotographygr

1.8Kfollowers

As of September 24, 2026.

I write your feed posts for Facebook.

Your page is listed as a local business under Amy Carroll Photography we read this

Pinterest

@amycarrollphotography1

40followers

As of September 24, 2026.

I write your pin titles and descriptions.

Your profile describes you as a photographer and fine artist specializing in photographing weddings and humans, brands and families. we read this

Not on Google Business Profile, so I don't write for it.

Goals

What a good year looks like for you.

Take less weddings, but make more money from the ones that you have.your words
Establish yourself as a more high-end photographer, taking higher budget weddings.you confirmed
Do more branding work, especially with women-owned businesses, and keep doing family and seniors.your words
Raise your prices, with a really good body of work to show why you'd be worth that, and have more weekends to yourself.you confirmed

Questions

A few things I wasn't sure about.